Website success secret: keep your website fresh

It's not enough just to have a website launched and forget about it. Businesses that take this approach can expect to witness lost visitors and which in turn means lost revenues. As your website ages, it becomes less and less relevant to present. Unless, of course, you take the control of ensuring the website is up-to-date and relevant.

In our experience, we have seen companies showing discontinued products on their websites. This is not done intentionally, however. Overtime, the site managers or owners simply don't realize they have outdated information on their website. Of course, the customer does not know this. The customer simply places the order for the product or makes an inquiry on the product. If the business lucky, the customer might reveal he/she has seen the product on the company's website. Otherwise, the company simply is clueless about what generated the inquiry or the order. So the company is left explaining the product is discontinued and at which point the customer may not be interested in the new product.

This may not represent a big problem for small websites but outdated and irrelevant information is never helpful to anyone and certainly not to customers. What customers rather want to see is fresh content. Who determines what is fresh and relevant? It's you: the business owner.

As a business owner, you or someone else who assumes this responsibility should know:

  • what is currently on your website, and
  • the accuracy of the displayed information/content

The next question you may have is how often should I update my website? It really depends on the nature of your business and what changes have taken place since the last update. If you have not been updating your website for a long time and not sure what to update, it may you don't have any changes. In this case, try adding new content. This could be a press release, a news release, an award your business just won, a new product or service line, and so on. If you don't have time to write the content, consider buying content. There are many copywriters who simply write for living for small and large companies.

Beside your customers liking fresh content, search engines are known to love feeding on new information. It is this simple: if your site does what search engines like, search engines will place your website in top of other search results. So there is an extra incentive to keep your website content fresh. So keeping your website fresh not only helps those who already regularly visit your website but also those who visit your website the first time through clicking in search engines results.

Have you been updating your website frequently? If your problem is not the lack of new content but the technical skills needed to update the website, please let us know. We have web maintenance plans specifically designed to address website update requests.

Let us help you make your website look current, relevant, and ready for presentation to your potential customers!

Posted on 7/20/2011 8:34:21 PM