A checklist for writing content for the web

If you are a small business owner, you probably could not afford to buy content from a professional writer for your website. Instead, chances are you have to write this on your own. There are no shortcuts. Copying of content from existing websites (or your competitor's website) won't help your business online. In fact, stealing content from other websites can be more costly than if you created the content on your own from the start. If you don't write any content, your website won't get much traffic and anyone who views the website won't be particularly impressed.

So you have to include some content for your website. Use the following checklist to decide what you need to write on or present to your web audience.

  1. Decide who will write the content. Will it be you or your staff? Choose someone who is most familiar with the subject. If you need your law services, it probably would not be a suitable job a new intern.
  2. Generate unique and fresh content. Avoid recycling content from other websites.
  3. If you must add content from external sources, seek permission from the source first.
  4. Add content that is relevant to your business. Remember content is what is actually going to do the “greetings”, “talking,” and “selling” online. Content is your online sales team. If you own a painting business, your website should contain information about your services, areas you serve, and so on.
  5. What you add to your website must be beneficial to your visitors (thus your business). Avoid adding content that does not add or will add value to your website. Your business website, for instance, may not be the appropriate channel to share what you did over the weekend. Your personal experiences may be rather more suited for blogs or social networking sites.
  6. Be sure what you write for the web is accurate to build trust among your website visitors. Project your business online with accurate and honest information.
  7. Before posting online, make sure what you write is complete. Avoid posting half or partially finished works, especially if your business website attracts significant amount of traffic already. If it will take you to finish the page in a week, you probably don't want to show a partially finished page for a week to your visitors.
  8. Make sure what you write online is legal.

As we write this, we know it is a great a challenge to write decent or useful content. The problem is compounded if you are new to the online business. Hopefully, we have covered everything that you need to consider when creating or adding content to your business website from the beginning. By writing useful content for your website, your website will attract, and retain visitors. Don't forget now online technology makes it very easy for people to share favorite or useful websites with others. If your website is one, as such your website will grow even faster.

Posted on 8/9/2011 8:31:18 PM